Industry Engagement

“We like partnering with academic programs to collaborate on curriculum and provide case studies to offer students some real-world experience. The earlier on in the process we can engage these students, the more we can produce ones that graduate with the skills and competencies we’re looking for.”

Ari Sheinkin, Vice President, Experience Engine, IBM

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“We need to blend academia and industry practice…We want to work with faculty and students and provide them with some challenges our companies are facing and how to address them. We can provide real-world problems and work with students to train them to use our analytic technology to solve and develop real business outcomes.”

Katrina Conn, Practice Director, Customer Experience & Data Science, Teradata

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How Big Data Can Bolster Your Company’s Risk Management

In today’s world, data is collected at mind-boggling rates. People of all ages and backgrounds are almost constantly interacting with technology, allowing access to their names, ages, locations, content preferences and more.

Using this “big data” effectively should be a key part of a company’s risk management strategy, said Mark Beasley, accounting professor at North Carolina State University’s Poole College of Management and director of the school’s Enterprise Risk Management Initiative.

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Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, Director of the Business Analytics Initiative, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.

“We’ve known since the beginning of time that what consumers say to each other is the biggest influence on decisions to purchase products,” said Rand. “And it’s more important than ever to pay attention to social media to hear what customers are saying.”

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