Our Story

​NC State’s Business Analytics Initiative, located in the Poole College of Management, ​is the passion project of industry experts. The BAI offers cutting-edge education and research opportunities. Initiative programs are always expanding.

Our Story

• 2014 Jenkins MBA Graduate Decision Analytics Certificate launched
• 2016 Undergraduate Business Analytics Honors Program launched
• 2020 Jenkins MBA Graduate Business Analytics Certificate launched
• 2020 Business Analytics Initiative established
• 2021 Master of Management, Marketing Analytics launched
• NEW! 2022 Master of Management, Risk & Analytics launched
• NEW! 2022 Business Analytics Roundtable

Meet the Experts

click names for more information

Leadership & staff

Bill Rand

Executive Director
wmrand@ncsu.edu

Rakesh Ravi

Chief Data Scientist
rravi@ncsu.edu

Kristin Siebenaler

Director
krsieben@ncsu.edu

Zakaria ㅤBabutsidze

Visiting Scholar; Professor of Economics, SKEMA Business School
zakaria.babutsidze@skema.edu

London ㅤHu

Graduate Research Assistant
lhu2@ncsu.edu

Arushi Kulshreshth

Engagement Coordinator (Graduate Assistant)
akulshr3@ncsu.edu

University steering committee

Vivek Ajmani

Teaching Assistant Professor
vbajmani@ncsu.edu

Sherry Fowler

Professor of Practice in Information Technology and Business Analytics
slfowler@ncsu.edu

Donnie Hale

Lecturer in Business Analytics
dhale@ncsu.edu

Denis Pelletier

Associate Professor of Economics
dpellet@ncsu.edu

Rishika Rishika

Associate Professor of Marketing
rrishik@ncsu.edu

James Scalise

Professor of the Practice
jscalis@ncsu.edu

Leigh Shamblin

Director of Leadership and Professor of Practice
lsbrown2@ncsu.edu

Richard Warr

Associate Dean for Faculty and Research
rswarr@ncsu.edu

associated research faculty

Paul Mugge

Professor of Innovation
pmugge@ncsu.edu