Our Story

​NC State’s Business Analytics Initiative, located in the Poole College of Management, ​is the passion project of industry experts. The BAI offers cutting-edge education and research opportunities. Initiative programs are always expanding.

Our Story

• 2014 Jenkins MBA Graduate Decision Analytics Certificate launched
• 2016 Undergraduate Business Analytics Honors Program launched
• 2020 Jenkins MBA Graduate Business Analytics Certificate launched (replaced Decision Analytics Certificate)
• 2020 Business Analytics Initiative established
• 2021 Jenkins Master of Management, Marketing Analytics launched
• 2022 Inaugural Business Analytics Roundtable
• 2022 Jenkins Master of Management, Risk & Analytics launched
• 2024 Undergraduate Certificate of Data Science in Business launched

Meet the Experts

click names for more information

Leadership & staff

Bill Rand

Executive Director
wmrand@ncsu.edu

Rakesh Ravi

Chief Data Scientist
rravi@ncsu.edu

Kristin Siebenaler

Director
krsieben@ncsu.edu

Dnyanal Berde

Engagement Coordinator (Graduate Assistant)
dberde@ncsu.edu

aDvisory Board members

Matthew Wallace

Chief Executive Officer at DXM Inc.

Jeff Sluder

Chief Financial Officer at DXM Inc.

Ashley Luft

Vice President FP&A at The Home Depot

Haroon Abbu

Vice President at Bell & Howell

Kirk Goldman

Vice President at Toshiba Global Commerce Solutions

Scott Anderson

Chief Executive Officer at Alliance Sales and Marketing

University steering committee

Julie Earp

Associate Professor of Information Technology
Jbearp@ncsu.edu

Sherry Fowler

Professor of Practice in Information Technology and Business Analytics
slfowler@ncsu.edu

Donnie Hale

Lecturer in Business Analytics
dhale@ncsu.edu

Rob Hanfield

Executive Director of Supply Chain Resource Cooperative and Bank of America University
rhandfi@ncsu.edu

Ericka Kranitz

Professor of Practice in Accounting
Director of Master of Management, Risk and Analytics
efkranit@ncsu.edu

Denis Pelletier

Associate Professor of Economics
dpellet@ncsu.edu

Rishika Rishika

Associate Professor of Marketing
rrishik@ncsu.edu

James Scalise

Professor of the Practice
jscalis@ncsu.edu

Leigh Shamblin

Director of Leadership and Professor of Practice
lsbrown2@ncsu.edu

Richard Warr

Associate Dean for Faculty and Research
rswarr@ncsu.edu

associated research faculty

Paul Mugge

Professor of Innovation
pmugge@ncsu.edu