
Our Story
Learn more about the history, mission, and values of the BAI
Welcome to the Business Analytics and AI Initiative
At the BAI, we are dedicated to advancing the understanding and use of analytics, artificial intelligence, and machine learning in the business world. Our mission is grounded in the belief that data-driven decision-making can create a better future for all.
What We Do:
- Strategic AI leadership: Go beyond analysis—learn how to lead and manage AI adoption
- Generative AI integration: Leverage AI tools to improve operations, customer experience, and decision-making.
- Advanced Skills for a Data-Driven World: Learn cutting-edge tools and techniques in big data analysis and decision-making to address business problems
- Industry Collaboration and Mentorship: Benefit from strong partnerships with industry leaders, working alongside seasoned professionals that helps bridge the gap between classroom learning and real-world application.
- Real-World Analytics Practicum Experience: Engage in practicum projects with industry partners, applying analytics skills to solve real business challenges and gain experience in a business analytics setting.
Video introducing the Business Analytics Initiative, including who we are and the impactful work that we do.
History of the BAI
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2014
Jenkins MBA Graduate Decision Analytics Certificate Launched
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2020
Jenkins MBA Graduate Business Analytics Certificate launched (replaced Decision Analytics Certificate)
Business Analytics and AI Initiative established -
2021
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2022
Jenkins Master of Management, Risk & Analytics launched
Inaugural Business Analytics Roundtable -
2024
Data Science in Business Certificate and Minor launched
Business Analytics Concentration launched (in Business Administration Major) -
2025
Renamed to the Business Analytics and AI Initiative to better showcase the updated focus and goals of the BAI

Our Mission

Our Vision
