News

Thought Leadership and Industry Insight

Exploring the Intersection of Marketing Analytics and Supply Chain

How do supply chains impact everyday marketing decisions related to product, price, place, and promotion? How are analytics revolutionizing supply chains? Dive in with two industry experts in this recap of Jenkins Master of Management Marketing Analytics fourth virtual Speaker Series event.

Poole College Hosts Women in Tech Leadership & Management Panel

Hosted by the Business Analytics Initiative, the panel allowed NC State students to hear about technology professionals’ career journeys and gain actionable insights from their successes, challenges and opportunities.

Bill Rand Explains How AI Is Reshaping the Marketing Landscape

The integration of AI into marketing departments has helped refine their decision-making and revolutionize the way businesses engage with their customers.

Poole College Hosts Business Analytics Roundtable

Police presence, minimum wage and self check-out: Experts examine a wide variety of issues through a data analytics lens at the college’s second annual Business Analytics Roundtable.

Business Analytics Certificate Prepares Students to Use Data to Guide Strategic Decisions

One of the certificate program’s features is the practicum, in which students leverage data to address questions real businesses face.

Business Analytics Honors Program Networking Reception

Our 1st Business Analytics Honors Program Networking Reception was a great hit! Industry leaders from 10+ companies including The Home Depot, DXM, Bell + Howell, and Volvo Group and others shared their mission, value of business analytics, and what they look for in recruits!

Let’s Chat about ChatGPT

Are you a ChatGPT user? Do you know how it works? Our own Bill Rand speaks about ChatGPT and how Artificial Intelligence has evolved over the years.

The Metaverse, Web 3 and the Future of Marketing

Bill Rand, Professor of Marketing and Executive Director of the BAI discusses the Metaverse, Web 3 and the Future of Marketing.

BAI Hosts Inaugural Business Analytics Roundtable

On Thursday, May 19th, nearly 75 analytics professionals from across the region gathered together at the James B. Hunt Library to participate in the Poole College Business Analytics Initiative inaugural roundtable.

Poole Podcast

“In God we trust. All others must bring data.” – Edwards Deming

With about 500,000 employees and over 2,000 stores, at The Home Depot, data science and analytics are critically important to solving business problems and giving the customer the best experience, both in-store and online. They need to know when to have inventory available, when to have staff ready, how to allocate resources, and so much more.

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College Speaker Series

We live in the age of big data and machine learning. As large and mostly unstructured data become ubiquitous, challenges arise in the domain of converting unstructured data to structured insights. Technologies like artificial intelligence (AI) and machine learning (ML) are leading the way in augmenting companiesu2019 efforts in tackling vast amounts of data over time and generating strategic insights across all industries, from health to retailing to cybersecurity. In this speaker session, Business Analytics Initiative Executive Director, Bill Rand speaks on key issues regarding big data analytics and ML.

From the Dean: The Wild and Wonderful World of Analytics

As a business school, we regularly engage with industry partners to learn more about their needs – and the voices shouting for “more talent with experience in analytics” is a common refrain. These companies know that there is no better place to look for experts in analytics than a top-tier research university like NC State University.

NC State AI Tool is Organization’s ’Go-to Source’ for News in Covid Response

The Clinton Health Access Initiative (CHAI) has worked with partner governments around the globe to strengthen health systems and save lives. CHAI worked with the Business Analytics Initiative to develop a too that gathers and organizes data and news articles, which the non-profit can access through a user-friendly web interface.

Celebrating 5 Years of the Business Analytics Honors Program

The Business Analytics Honors Program provides promising undergraduate students at Poole College the opportunity to receive additional preparation for lucrative careers in the high-demand field of business analytics.