Big Data. ​Bigger Impact.

Analytics for good.

The Business Analytics Initiative (BAI), housed in the Poole College of Management at NC State University, serves as the hub for all of our business analytics activities including:

  • Providing a world class business education that enables our graduates to tackle today’s challenging data-driven business problems.
  • Engaging in world-class ​research​ that develops innovative methodologies, frameworks, and tools to help organizations address their challenges head-on
  • Delivering global ​thought leadership​ to firms and providing a forum to discuss their analytics challenges with one other.

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Our Mission

The Business Analytics Initiative educates future business leaders who know how and why to use analytics to make business decisions. The Initiative provides applied education, advances world-class research and delivers global thought leadership in business analytics.

Our Vision

The Business Analytics Initiative aims to be recognized as the foremost innovative organization and resource on the topic of business analytics in the world.

Our Values

We seek to provide excellence in education, research and thought leadership. We commit to diversity and inclusion in all our efforts. We will promote the success of our students, faculty and partner organizations. We believe in the power of data-driven and ethical decision-making to make the world a better place for all.

Business Analytics has the potential to transform the modern organization — making the organization more efficient, robust and successful than ever before. To make this transformation, we need to take advantage of the volume, velocity and variety of modern data. The BAI will train students, conduct research and provide insights into how to transform large-scale data, in all its forms, from raw data to the wisdom necessary to guide their organizations.

Bill Rand, BAI Executive Director

Learn more about the Business Analytics Initiative

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