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Poole College of Management
Business Analytics Initiative

Education

Honors, Certificates, Graduate degrees and Industry opportunities for students and executives.

Facts and Rankings

No. 1 in North Carolina, No. 10 among U.S. public universities and No. 22 among all national universities for undergraduate business analytics programs — US News & World Report, 2025

No. 20 among full-time graduate business analytics programs worldwide (Jenkins MBA) — U.S. News & World Report, 2023

No. 7 Online Business Analytics MBA – US News and World Report, 2024

Introducing the newest concentration at Poole College of Management: Business Analytics.

Undergraduate

Business Analytics Honors Program

The growing use of business analytics to drive business strategy and performance throughout organizations has created a parallel rising demand for individuals who understand how to use business analytics to solve business issues. The Poole College of Management offers a Business Analytics Honors Program for our undergraduate students to prepare them to help organizations understand and make data-driven decisions.

#1 in NC and #21 in the U.S. for undergraduate business analytics — US News & World Report, 2024

Business Analytics Concentration

Introducing the newest concentration at Poole College of Management Business Administration major: Business Analytics. In this dynamic field, students explore cutting-edge techniques to harness data for business success. From traditional statistics to advanced artificial intelligence (AI) methods, you will learn to collect, analyze and present data effectively to inform business decisions. Choosing the business analytics concentration will help you tap into the surging demand for career-ready graduates in corporate environments.

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Certificate of Data Science in Business

The Undergraduate Certificate of Data Science in Business is a 12 credit interdisciplinary credential that offers a path towards developing essential skills in data science with depth in Business (BUS) content. Students who pursue this certificate will have the opportunity to learn from data science instructors & practitioners, and Business faculty in industry & academia, alongside their peers from various colleges. Students will pursue courses in data management, communication, applications, ethics, business, and more, in addition to choosing from electives of interest.

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Data Science in Business Minor

The Undergraduate Minor of Data Science in Business is a 15 credit interdisciplinary credential that offers a path towards developing essential skills in data science with depth in Business (BUS) content. Students who pursue this minor will have the opportunity to learn from data science instructors & practitioners, and Business faculty in industry & academia, alongside their peers from various colleges. Students will pursue courses in data management, communication, applications, ethics, business, and more, in addition to choosing from electives of interest.

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Interdisciplinary Data Science Minor

Coming Soon!

Comparison Chart Across Concentration, Honors Program, and DSA Certificate/Minor

See which program might be most appropriate for you!

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graduate

Business Analytics Certificate

The Business Analytics Certificate helps to develop management professionals who are skilled in big data analysis and decision-making. This certificate program provides management professionals with advanced skills and techniques to address both specific and industry-wide business problems. The Certificate is only available to students enrolled in Jenkins Graduate programs.

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Master of Management, Marketing Analytics

Our Master of Management, Marketing Analytics develops innovative problem-solvers prepared to solve the global market’s biggest data-driven challenges.

Master of Management, Risk & Analytics

Our Master of Management, Risk & Analytics program is targeted to professionals seeking to acquire expected core competencies in risk management and analytical decision-making to be positioned for leadership positions across multiple functions of an organization.

Business Analytics Practicum Projects

The Business Analytics Honors Program and Graduate Business Analytics Certificate include a business analytics practicum project with industry or government. Experienced students will apply their classroom learning by pairing with a company to help solve real-world challenges.

Executive Education

Executive Education

NC State Executive Education online programs offer custom-designed, expert-led, interdisciplinary learning opportunities for early to mid-career professionals seeking information, accreditation, and confidence in their fields. Our program participants learn how to successfully address, manage and overcome the real-world challenges they face in today’s complex world, whether in leadership, analytics, innovation, or any one of the many topics covered by our university’s wealth of experts.

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Education News

Introducing Poole College’s New Concentration: Business Analytics

The new curriculum is designed to equip students with the skills to collect, analyze, and present data effectively, ensuring they are career-ready from day one.

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Business Analytics Practicum Projects Equip Students for Real-World Scenarios

Poole students gain invaluable real-world experience through the Business Analytics Initiative practicums, applying classroom knowledge to tackle real-world business challenges and preparing for successful careers.

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First Group of Marketing Analytics Graduates Crosses the Stage

On Wednesday, May 3, 2023 eleven Master’s of Management, Marketing Analytics (MMA) students crossed the stage at Reynolds Coliseum and turned a new chapter in their careers. The occasion marked a key milestone for the MMA program, too – as the graduates were among the first thirteen MMA students to complete the program since it launched a year and a half ago.

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Business Analytics Certificate Prepares Students to Use Data to Guide Strategic Decisions

One of the certificate program’s features is the practicum, in which students leverage data to address questions real businesses face.

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Poole

Celebrating Five Years of the Business Analytics Honors Program

The Business Analytics Honors Program provides promising undergraduate students at Poole College the opportunity to receive additional preparation for lucrative careers in the high-demand field of business analytics.

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mra

Opening Doors with Poole’s Master of Management, Risk and Analytics

Historically, risk management has been associated primarily with legal departments, internal audit and insurance and compliance roles… but things have changed. Businesses now realize that they have to think about risk in the context of what they are trying to achieve. To fill the talent gap, NC State launched the Master of Management, Risk and Analytics (MRA) concentration. Designed to develop leaders ready to hit the ground running, the program lays a foundation in data analytics and enterprise risk management and rounds it all out with relevant, real-world, hands-on experience.

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