Bill Rand

Bio

Business Analytics Executive Director, McLauchlan Distinguished Professor of Marketing and Analytics

Bill uses business analytics to help make organizations make better decisions when it comes to interacting with their consumers. He develops machine learning and agent-based models to understand how people spread information both online and offline, and how they take action on that information once they have it. His interests also include the development of tools, pedagogies, and methodologies to help stakeholders make more informed, data-driven decisions.